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	<title>Wizard of Cheese &#187; social networking</title>
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		<title>Building a Goofy Website</title>
		<link>http://blog.wizardofcheese.com/2009/05/building-a-goofy-website/</link>
		<comments>http://blog.wizardofcheese.com/2009/05/building-a-goofy-website/#comments</comments>
		<pubDate>Tue, 05 May 2009 04:14:00 +0000</pubDate>
		<dc:creator>Greg Paone</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.wizardofcheese.com/?p=667</guid>
		<description><![CDATA[I have been having a goofy creative spell.  What possesses me to do what I do I have know idea.  The last few weeks I put together three sites that stemmed from an idea or a brainstorm through goofy conversations with co-workers.  The three sites were built with a &#8216;viral market&#8217; in [...]]]></description>
			<content:encoded><![CDATA[<p>I have been having a goofy creative spell.  What possesses me to do what I do I have know idea.  The last few weeks I put together three sites that stemmed from an idea or a brainstorm through goofy conversations with co-workers.  The three sites were built with a &#8216;viral market&#8217; in mind but the main purpose is to sell some t-shirts.</p>
<p>First came <a href="http://www.twiturder.com" style="font-weight:bold;">twiturder.com</a>.  Twiturder (twit-turd-er) is a device that attaches to your toilet and &#8216;tweets&#8217; whatever happens while you are on it.  Yes, it can most certainly be gross.  I tried to create a 1/2 serious and 1/2 silliness look and feel for the site hoping to have people guessing whether the twiturder device was real or not.  The t-shirt for this product is a simple &#8220;got turd?&#8221; design.  I also have a Twitter account <a href="http://www.twitter.com/@twiturder">@twiturder</a> where I occasionally update what goes on at the plant including any new products that come along.  </p>
<p>The next product to come out of the maelstrom is <a href="http://www.thongdrive" style="font-weight:bold;">ThongDrive.com</a>.  During a conversation I was having with a co-worker I swear they said something about a thong drive.  While he probably didn&#8217;t say anything close to that it sounded like a great idea to mix usb flash storage and a thong.  Don&#8217;t you think?  The site is complete with a little Flash application at the top where you can choose your skin color and preferred thong color.  The t-shirt for this idea is a simple &#8220;ThongDrive&#8221; logo with the phrase &#8220;thong + storage = genius&#8221;.  Usually people get a charge out of this product.  I&#8217;m still working on a way to convince my wife to actually create one but it does not seem like she&#8217;s interested at the moment. <img src='http://blog.wizardofcheese.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The newest product idea was easy to come up with due to the current scare of swine flu.  The <a href="http://www.swinebgone.com" style="font-weight:bold;">Swine B Gone.com</a> product is supposed to be an aerosol spray that you can douse yourself with and remove all effect of the swine flu (H1N1).  I had a couple t-shirt ideas for this one but stuck with the &#8220;Swine B Gone&#8221; logo and the words &#8220;swine flu protected&#8221; below it.</p>
<p>With each site I tried to make them have a similar theme but be fairly unique in content.  Obviously the t-shirt element is in all three but the information about each product has it&#8217;s own unique flavor and humor.  There are some key elements you should include in your site(s) when you build, develop and/or design.</p>
<p><strong>Key Element 1</strong><br />
One of the key elements you need to include is an easy way to spread the word about your site via <span style="text-decoration:underline;">social mediums</span>.  There are a few ways you can cover Twitter, email, Facebook, Digg and a whole slew of others.  I use the <a href="http://www.addthis.com/" style="font-weight:bold;">Add this</a> menu which lists a number of popular social media methods in nice little package.  The idea is to make it extremely easy for your viewers to spread the gospel about whatever page they are on.  </p>
<p><strong>Key Element 2</strong><br />
Another key element is <span style="text-decoration:underline; font-weight:bold;">keyword rich content</span>.  If you build a goofy site about a current event you should try to include the keywords in your content about that event.  This goes for any site you build.  Keyword rich content is extremely important for readability and SEO.  Make sure you are conscious of grammar and spelling.  People can be turned off by sentences that are difficult to read or include spelling errors.</p>
<p><strong>Key Element 3</strong><br />
An important key element to add is <span style="text-decoration:underline; font-weight:bold;">data collection</span>.  At a minimum you should have a form on your site to collect emails and names so you can develop an email list.  Once your list starts to grow you will be able to use it to spread the word of your newest ventures quickly.  If you use Facebook or Twitter more frequently then request their Facebook or Twitter name.</p>
<p><strong>Key Element 4</strong><br />
A key element I try to incorporate is some form of <span style="text-decoration:underline; font-weight:bold;">interaction</span>.  Generally, this can include a small Flash application that peeks someones interest, a game for people to play, a daily or weekly poll where people can vote on some subject or a comments section where viewers can interact with each other and you.  The idea for this is to create a small element that could bring people back because they are curious about the results of a poll or the replies to their previous comments.</p>
<p><strong>Key Element 5</strong><br />
Another key element you can easily include are <a href="http://click.linksynergy.com/fs-bin/stat?id=IcEP2GG/QU4&#038;offerid=7097.10000085&#038;subid=0&#038;type=4" style="text-decoration:underline; font-weight:bold;">affiliate marketing links</a>.  Obviously people have started putting on their blinders when it comes to banner ads and such but that does not mean they are completely ineffective.  Try to think of a creative way to make them look more appealing in your design.  There are so many cookie cutter looking sites that just slap them into a column and hope for the best.  Try to add a new twist to your affiliate area that might peek more interest.  Experiment.  Experiment. Experiment.</p>
<p>Just because a venture is not as successful as you hoped does not mean it was a complete failure.  Chances are you learned something from the experience and you will be able to put what you learned into use on your next venture.  If you sense failure, reassess your position and either make modifications or move to your next venture.  If you are just starting out, do not be afraid to fail.  Usually in failure we learn enough to make the next attempt successful.    Put some thought and creativity into each project you do.  </p>
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		<title>Different Strokes for Tweeting Folks &#8211; Twitter Applications</title>
		<link>http://blog.wizardofcheese.com/2009/04/different-strokes-for-tweeting-folks-twitter-applications/</link>
		<comments>http://blog.wizardofcheese.com/2009/04/different-strokes-for-tweeting-folks-twitter-applications/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 15:58:10 +0000</pubDate>
		<dc:creator>Greg Paone</dc:creator>
				<category><![CDATA[Success]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.wizardofcheese.com/?p=533</guid>
		<description><![CDATA[With the proliferation of applications that do something with Twitter most people do not even log into their Twitter account directly though the web site anymore.  Early desktop applications have been getting better and new applications are being stuffed with features.  Most are now running on the popular Adobe Air platform and most [...]]]></description>
			<content:encoded><![CDATA[<p>With the proliferation of applications that do <em>something</em> with Twitter most people do not even log into their Twitter account directly though the web site anymore.  Early desktop applications have been getting better and new applications are being stuffed with features.  Most are now running on the popular <a href="http://www.adobe.com/products/air/">Adobe Air</a> platform and most do very similar things with your tweets.  Which application is right for you?</p>
<p><strong><a href="http://www.tweetdeck.com">TweetDeck</a></strong><br />
TweetDeck, in my opinion, is the best desktop application for managing your Twitter <strike>addiction</strike> account. With TweetDeck you organize those you follow into &#8220;groups&#8221;.  These groups make it easier to follow a particular topic without the tweets being intermingled with the tweets  of other people you follow.  Say you have a &#8220;tech&#8221; group and you designated a few of the tech savvy people into that group.  When they make updates, their tweets will go into the tech group column where you can quickly scan through that topic.  The TweetDeck application just rolled out a new update to incorporate Facebook feeds into the mix.  With the addition of Facebook you can now have a column that collects you friend&#8217;s Facebook status while giving you the opportunity to update your own status.  Other nifty additions to make both Twitter and Facebook mesh, you can &#8220;tweet&#8221; someones Facebook status or update your Twitter and Facebook status all at once.  The TweetDeck application is my personal favorite at the moment for its ease of use, slick layout and in depth feature set.</p>
<div style="border:1px solid #ccc; padding:10px; margin-bottom:10px;">
<strong>Quick Feature Set for TweetDeck</strong></p>
<ul>
<li>Convenient Follower Organization through groups</li>
<li>Facebook Status Integration</li>
<li>URL Shortening &#8211; Uses popular bit.ly, tinyurl, twurl among others</li>
<li>TwitPic Integration &#8211; Allows you to upload pictures with path as tweet</li>
<li>TweetShrink Integration &#8211; Frees up more characters in your tweet by shortening words</li>
<li>Tweet Translation &#8211; I have only tested Spanish to English but it does the job well</li>
<li>Easy ReTweeting and Direct Messaging</li>
<li>Much much more&#8230;</li>
</ul>
</div>
<p><strong><a href="http://desktop.seesmic.com/">Seesmic Desktop</a></strong><br />
Seesmic&#8217;s Desktop application is the new kid on the block for your tweeting needs.  While still in &#8220;Preview Release&#8221; Seesmic&#8217;s offering seems like a stripped down version of TweetDeck&#8230;so far.  To organize your follower&#8217;s tweets you create &#8220;User Lists&#8221; similar to TweetDeck&#8217;s groups.  As the application stands now I am not impressed with its feature set and believe their interface could use some work.  As of this writing I could not add new followers after a search for particular topics.  There are also iconic buttons that do not have tool tips to explain what they do.  I like the effort so far by Seesmic and hope when the application is ready for the full release that it will be able to compete with TweetDeck.  I look forward to giving it a good run through when it&#8217;s fully released.</p>
<div style="border:1px solid #ccc; padding:10px; margin-bottom:10px;">
<strong>Quick Feature Set for Seesmic Desktop</strong></p>
<ul>
<li>Convenient Follower Organization through userlists</li>
<li>URL Shortening &#8211; Uses popular bit.ly, tinyurl, twurl among others</li>
<li>TwitPic Integration &#8211; Allows you to upload pictures with path as tweet</li>
<li>Easy ReTweeting and Direct Messaging</li>
<li>So far&#8230;</li>
</ul>
</div>
<p><strong><a href="http://www.twhirl.org/">Seesmic Twhirl</a></strong><br />
This is another Seesmic desktop tweeting application and it is a great solution for those not needing to organize your followers.  It is very simple to use and has just enough features to keep you reading and tweeting in style.  This is kind of an odd observation but I almost feel like I am using an IM client when using Twhirl&#8230;in a good way.</p>
<p><strong><a href="http://twitterfox.net/">TwitterFox</a></strong><br />
While not a desktop application TwitterFox is a great extension for the <a href="http://www.firefox.com">Firefox</a> browser.  TwitterFox offers you the essentials for following your followers and tweeting when you need to.  It&#8217;s a simple install and once you log in there&#8217;s nothing more to setup.  I recommend it for your quick tweeting fixes.</p>
<p>One disadvantage practically all Twitter applications have is they can be extremely disruptive if you happen to be doing work and trying to passively keep up.  All of the applications have &#8220;dings&#8221; and pop-ups signifying new tweets and unless you turn them off you will find yourself halting work and skimming through new tweets every couple minutes.  </p>
<p>There are a number of <a href="http://twitter.com/downloads">&#8220;tweeting&#8221; applications</a> that work with the iPhone, iPod Touch and other browsers.  I just touched on ones that I have experience using.  It really is going to be a matter of choosing the application that suits your needs.  </p>
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		<title>Social Networking Overload</title>
		<link>http://blog.wizardofcheese.com/2009/04/social-networking-overload/</link>
		<comments>http://blog.wizardofcheese.com/2009/04/social-networking-overload/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:48:27 +0000</pubDate>
		<dc:creator>Greg Paone</dc:creator>
				<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.wizardofcheese.com/?p=475</guid>
		<description><![CDATA[I was talking with some co-workers the other day and I came up with this question&#8230; &#8220;Do we really need all these social networking avenues?&#8221;  Their answers were various but what it comes down to is this question&#8230; &#8220;Why do we need all these social networking avenues?&#8221;  Why do we need an account [...]]]></description>
			<content:encoded><![CDATA[<p>I was talking with some co-workers the other day and I came up with this question&#8230; &#8220;Do we really need all these social networking avenues?&#8221;  Their answers were various but what it comes down to is this question&#8230; &#8220;Why do we need all these social networking avenues?&#8221;  Why do we need an account for <a href="http://www.twitter.com">Twitter</a>, Blog(s), <a href="http://www.facebook.com">Facebook</a>, <a href="http://www.digg.com">Digg</a>, etc. on top of using IM, Email, and IRC(do people still use it?)?  Surely we are setting ourselves up for some sort of &#8220;Social Networking Overload&#8221;.  There are nights that I sit down to do some programming and get caught up reading emails, reading what people said on Facebook, reading articles that come up from Digg, reading snippets of what people are doing now (Reading, eating, commenting on&#8230;) on Twitter and reading blogs.  Not to mention all the writing we do in order to participate in the conversations or offer opinions.</p>
<p>I remember back in the day when you woke up, ate breakfast, went to school or work, got home, went outside to play or do yard work then went to bed&#8230;and I&#8217;m not that old.  Interaction with others was either in person, via mail or on the telephone.  Looking back life seemed a lot simpler then. (Cue daydream sequence) I don&#8217;t remember ever being overwhelmed with information even when routing through an encyclopedia for research.  The most overload you may have felt was reading the paper while watching the news while listening to a baseball game on the radio.  Now it seems peoples eyes are glued to their computer monitors and typing updates about what they are doing while living vicariously through others.</p>
<p>Feeding fuel to the fire are evaluations being done that say <a href="http://www.reuters.com/article/lifestyleMolt/idUSTRE5310ZH20090402">people that use social networking at work are more productive</a>.  Are you kidding me?  Is it even possible to browse in &#8220;moderation&#8221;? Are they that bent on <em>making</em> social networking an acceptable part of your work day?  Unless you&#8217;re managing social networking for a living I simply do not see how it can make you more productive.  Unplugging from the computer and getting some fresh air while giving your eyes and mind a rest might do better&#8230;don&#8217;t you think?  Are we going to eventually go the route of those portly folks in the movie <a href="http://adisney.go.com/disneyvideos/animatedfilms/wall-e/">Wall-E</a>?  We already appear to be sitting in our comfy chairs, consuming carbs and sweets oblivious to the world around us.</p>
<p>No doubt there have been some great advancements in technology over the last few years.  And now more than ever we have the opportunity to connect with people we probably wouldn&#8217;t know existed.  But do we really need to &#8216;connect&#8217; so much that I&#8217;m following you on Facebook, MySpace, Twitter, your blog <em>and</em> whatever future technology that comes around the bend?</p>
<p>I for one am going to go outside, get a breath of fresh air and absorb what nature has to offer.  I&#8217;m not buying into the idea that you need to ride this wave to success or drown trying to catch up.  First, I&#8217;m going to catch up on my tweet backlog then look out nature, here I come.</p>
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